Understanding and Researching Keywords

Here’s some tips for finding relevant keywords.

Researching keywords is an important part of your online business. And … yes it can be tedious, but it helps a lot if you have a better understanding of what you are doing and why.

There are many reasons you need to find the right keywords to target in your business. Some examples would be when you are doing niche research, or as a part of discovering what your prospective customers are searching for online.

Using the best keywords is a critical step in creating content whether it’s blog posts, articles you use for marketing around the web, or researching your next kindle book.

I found a great article today by Karon Thackston from Marketing Words. She specializes in copywriting of all types. The specific article I’m sharing is titled “7 Types of Keywords to Consider When Doing Research”.

In this post she explains how when you are researching keywords, it can help to think about the types of keywords there are, and of course you will need to make them specific to your particular niche.

Karon talks about Information-Gathering Keywords and the process people go through online:

There is a proven buying process that most people go through before and during the time they shop for what they need. Some people go through it lightning fast while others take quite a long time.

During the first two phases of this process (need recognition and information search), people will usually type in phrases related to either the problem they are having or the solution they want to find.

She has shared some great tips. Head over and check it out.